To advance to the top 1% of all MLM opportunities is quite a challenge, choosing to start over with a new company and do it again is absolutely amazing.
After taking a break from Network Marketing for almost a year … What Daniel K. Song is planning to do next may be his toughest challenge; He not only plans to do it again with a new, rather large company, he will do while he works on a full-time job! Why? To prove that you can do it.
It is said that in order to succeed in network marketing, you really have to master a skill. Whether it's presenting, closing, encouraging or (for the internet world) copywriting, SEO or social networking, it's incredibly important to identify your talent and "run" with it.
Daniel K. Song has mastered the incredibly lucrative art of Team-Building: Branding a culture and a system of duplication of distributors who totally rely on their leadership. He is an example of the power that traditional network marketing methods have on those who can get that skill.
During this incredibly hectic time I had a chance to meet him and I want to invite you to check out our conversation in the hope that you can get some value from a real MLM guru.
* Limitation of Liability: Soomin-Kim.com does not encourage "the opportunity to jump", but the story of Daniel K. Song is a testimony to the power of the network marketing opportunity and reiterates our belief that people are choosing leaders before choosing a company. In other words, we believe that people initially buy you; not your products or replacement plan.
sK: I'll just start with the basics … how long have you been in Network Marketing?
Daniel: I've been part of the Network Marketing Industry now for almost 7 years. The majority of them have been full-time … I started back in May 2003 when I was preparing to graduate from the Art Center College of Design in Pasadena. I have been part of the Health and Wellness Industry for all 7 years I have marketed. It wasn't last year that I decided to take two separate career paths; one as designer and marketing manager, and the other as network marketing (again).
sK: So what is your age at the moment … you still seem like a child to me.
Daniel: I am 29, looking 20, and seemingly more like I am 12 … I enjoy being a "child", life was much more fun when you were a child. I envy the innocence, simplicity and purity of a child's actions, choices and thoughts … even if it gets a little annoying to get carded for R-rated movies in almost 30 years.
sK: I hear you brotha, I'm 31 and I get carded everywhere too! I guess it's an Asian thing. Before more serious things … someone who knows you, knows you love cars … how many different cars have you owned?
Daniel: Umm … to date? I have owned (9) cars in the past (8) years … I started in network marketing with a Honda Civic I bought in high school. The first car I bought "through" network marketing was a 1993 Acura NSX (which was my dream car that grew up as a child) … The NSX was then followed up with a: 2002 BMW 325i, 2004 Infiniti G35 coupe, 2005 Lotus Elise, 1997 Acura NSX-T, 2008 Honda Element SC, 2008 Lexus GS350, 2004 Honda s2000, and now a 2010 BMW 335i … I think that's it … I really like cars.
sK: … uhh yea do you think?
Daniel: I mean, considering that I have no other real loads (like drinking, smoking or partying) this is my only real vice. I just hope my future wife to pray can still love me for it.
Vice: Dania's custom Acura NSX – his "dream" car before network marketing.
sK: As long as she runs what she wants … you will be ok. Where are you currently living?
Daniel: I currently live in Newport, California. I used to be in Rowland Heights and Diamond Bar most of my life, but moved to Orange County for (2) years ago because my brother wanted to be closer to the job … and since I work from home, the place didn't really do "It doesn't matter roll for me, it is definitely a nice area.
sK: Before I forget, with serious appreciation, I appreciate that you take some time out of your schedule to chat with what is said … let's just come down to it … WERE THE HECK YOU HAVE!
Daniel: Not a problem. Unfortunately, it is so long that we finally sit down to get this conversation! Where have I been?! Haha …. Let's just say I took about a year of "inventing myself" if you want.
sK: Reinvent? Like Madonna? What is it to reinvent?
Daniel: To understand what I was doing it would mean that you have to look a little further into my background before network marketing. I have always wanted to be an artist or designer, it was my main passion. I mean that I even went to an art school to drive this passion … and you know that from an Asian-American background, most parents want you to be a doctor, lawyer or something "prestigious".
sK: Yeah, i can understand it … anyway an engineer right!
Daniel: Right, so you can imagine the mental heart attack my parents suffered when I announced that I "wanted to be an artist" and go to an art school! This would not make for good family dinner bragging conversations between aunts and uncles.
sK: It's about bragging rights with them …
Daniel: Okay, fast forward 3-4 years, and I started in network marketing RIGHT out of college … I was in massive (and I mean massive) student loan debts and credit card candidate.
sK: Approx. how much?
Daniel: I think my student loan balance was $ 145,000, not credit card. So I was presented with a chance to make some money through network marketing that I was preparing to examine from college.
sK: It's a lot of debt … were you sponsored in MLM from someone who was already a leader?
Daniel: My sponsor was someone who has been very successful with their own network marketing career and took me under his wings to mentor and teach me the "game" … and for 7 years I did network marketing FULLY. as the only way for a source of income. It was good, but it always weighed on my conscience that I seemed to have neglected my artistic appetites to drive marketing.
24k + … not bad for a "BONUS" check! (Note that there is one behind it as well)
SK: Oh does it … you've never had a chance to reassess things … never "pulled over on the highway side" if you want to?
Daniel: Right … so after leaving my last opportunity, I decided to take the time to pursue a career that did not include network marketing. This was a big bet to get away from the only thing I knew how to do, and the only thing that paid my bills.
sK: So was it a mistake?
Daniel: No … the gig was paid off. I landed a fantastic position as a design and creative member of Leg Avenue Inc, one of the industry's biggest costume and underwear manufactures in the US! I quickly took up much more responsibility to help in all aspects of the design and creative process there. It was fun to finally get a productive and positive outlet for my creative needs!
sK: They should have lost in your marketing ability …
Daniel: That's what they did … they couldn't ignore my past as a marketer. They quickly began to use my experience to help with branding, marketing resources and tools. I was just marketed as a marketer there.
Daniel exploits his design and art passion behind a Leg Avenue desk desk Photo: Hank Lee
sK: So you completely forgot MLM?
Daniel: No … with that said, I always always had an eye on the industry that helped me make everything possible for me. I mean, this is the industry that really opened doors to many more opportunities for me.
sK: So where are we now?
Daniel: Well, after a few months of searching for a new home / opportunity to drive, I decided it was time to jump back to network marketing. The only difference this time is that I still have a full-time career, but also with the marketing of juggler networks.
sK: What makes you think you can do it part-time successfully? When I say "successfully" I mean success as in "Daniel Song" type success.
Daniel: It's a lot of skepticism that you can't be successful without full time in network marketing. I'm here to prove that the myth is wrong! I strongly believe that it is about TIME MANAGEMENT, and the effective use of time (meaning: the quality of effort and planning) that leads to success and not AMOUNT or QUANTITY of time.
sK: … continue, these are valuable things …
Daniel: … some people can clock 40-50 hours in their network marketing and not make a dime, and there are some of us who can only call 4-5 phone calls a week and withdraw an annual income of over 6 digits . What is the difference? EFFICIENT USE OF YOUR TIME! I've always been a multi-bag.
sK: I think it is important for many to hear … I think so many networkers suspect movement for progress … when it really is about intention and focus. So how long has it been, or … how long have you been inactive?
Daniel: About 8 months it's time to: re-evaluate, refocus and adjust. I cannot say that I am currently "FULL-TIME" technically based on the definition of most working classes … but I can tell you that I am back in network marketing! I'm not an amateur playing with their hobbies, but a professional is planning his business.
sK: Got it … sounds like you're serious … you know from what i know about you, you're really a big advocate (at least in my opinion) not to "love" Network Marketing but appreciate their ability delivering time and freedom to drive what you really do, LOVES ….. Would you say it is correct?
Daniel: Uh yes and no … I mean I LOVE network marketing, but I think what I "LOVE" about network marketing really is the ability to open new doors and unlock new potential levels that were not available to you in the past. I mean it's fantastic that you can make money through network marketing, but if it's your ultimate goal, it's pretty sad and limiting. Network marketing not only gave me financial freedom, but time freedom (which is more important – as time is not fillable as money). Freedom gave me the opportunity to drive my other desires: photography, cars, art and travel. Network Marketing for ME, has been "Vehicle" for me to drive MY TRUE passions without the limitations most jobs would give you.
sK: Now there are people who can only dream of reaching the levels you have reached in two different companies and spending a lifetime pursuing it … how could you do it with (2) different companies?
Daniel: Haha … do you think? The problem and the answer is right in the question itself. Most could only "DREAM" to reach these levels. You can't just want it, or DREAM of it. You have to do it and create it. You must attach a clear plan of action and strategy to the goals you want to achieve, and do so.
sK: You really think it's that simple?
Daniel: Well, I can honestly say that I was very blessed with a great team, a good management team, found the right opportunities (but more so the timing of these opportunities) and a strong desire to succeed. As a cliché as it sounds, "everything begins with strong motivators that we like to call" YOUR WHY "… do your" why is "clear and" how is "becomes very easy. I have been able to build a big downline group in (2) Separate opportunities and meet leadership groups that pay over 6 digits a year, but what people do not see is ALL planning, time, energy and hard work that goes into doing it.
Daniel with another solid team in a corporate function.
sK: How important is timing to success in MLM?
Daniel: It is very important that you not only find a good opportunity, but more importantly look at the magazine within that opportunity. There are so many good companies, which unfortunately have come and gone. Any surfer will tell you that in order to surf, you need to catch the wake from the front, and not once it has passed, so it is how to build a successful business. So many people are sentimental attached to their opportunity (which is wrong – I still love my first business to death … it's like your first girlfriend, and you'll always remember these memories), but you still have to remember we're "BUSINESS" people and "Business" decisions are sometimes best taken when you can distinguish your emotional phenomena from them.
sK: Okay, let's talk a little about actual skills … what would you say is one or two key skills needed to start over and build big and build a team quickly?
Daniel: Find a "good" opportunity with "good" time; rather than a "good" company with a "good" timing … I'm sure most of your readers understand what I mean by that. Being able to "smell" where the next opportunity can make you a fortune. Make the wrong choice or decision once for many, and you lose your ability to influence or convince people about it. The other skill that can help when you start over and build a new law is to create a solid foundation … a house built on soft sand will inevitably crash, never neglect the foundation and the basics. Create a solid, duplicable and simple system that not only your downtime will follow, but you will follow and just go to work!
sK: You know that solid network marketing companies do an excellent job of promoting motivational equipment such as books, CDs, trainers / speakers etc … What is more important to succeed with solid skills or a strong mindset?
Daniel: MINDSET !!!! If NASA can teach a monkey to go to space, we can learn how to do network marketing. Teaching and learning is simply a choice and a process … nothing too magnificent or magical about it. Having the right mindset, or fertile soil that you can plant, is where the "MIRACLE" process begins.
Daniel stands behind personal development in front of personal skills.
sK: I value the importance of personal development, what are your thoughts?
Daniel: I am a great believer in personal development … It has changed my life! Having the right mind will make a good foundation for learning all your skills. I have seen too many talented network marketers (those who have large amounts of skills and abilities) but lack the right mindset on the way … often they fail, not because of their talents, but because of their thoughts.
sK: It's so true, even in my own downline … I've seen some of the most talented presenters and coaches … just fall apart with a weak mental frame. Daniel … you have mainly lived in the health care industry …. no water filters, legal services, telecommunications or anything else … Why?
Daniel: HAHAHAHAhaha …. Health and Wellness Revolution is here to stay! This is not just a trend … The wellness industry will be forever eternal.
sK: What do you mean by "forever"?
Daniel: When the baby bombs move on, we (Gen X and Y) will soon replace the adult categories, we can ignore the value of wellness products now, it's pretty young, but it soon becomes a priority for us as we age, if we like it or not. As we continue, our children become the next adult group. There is no end to the demands and needs of wellness-based products. Plus how many other things do you know you can sell and make money, but know you made someone's life really better in the process? I'm not too excited about saving a few cents on someone's long-distance bill, but I'm being asked to save someone's life … but that's just me!
sK: We'll put. This is a tough one I think … but if we examined each of your personally sponsored downline earlier and present, what would they say is your greatest strength and what would they say is your biggest weakness?
Daniel: Wow. It would be scary. Not sure exactly what to say … I really don't know. I mean if I had to guess I would assume they would think that my ability to multitask and organize is one of my great strengths. I have been told that I can get much done in such a short time. People have often asked if I have cloned myself! I really believe that time management goes hand in hand with the opportunity to multitask and organize. I was told by a mentor that I could increase my productivity and results just by simply being more organized.
sK: … and a weakness?
Daniel: For a weakness I am very picky and a perfectionist. It drives me nuts when things are not done to 110% and are done perfectly. These high standards make me and my groups perform the best of our abilities but it also gives me up to countless hours of stress and anxiety.
sK: We talked about this privately and earlier you gave me a good analogy to compare it with breaking up with a first love, you can share it with us …. how it is (for whatever reason) When you decide to leave your first MLM company, especially after so much success with it?
Daniel: Whew … for a second I thought you wanted me to comment on my breakup with my first girlfriend!
sK: No, it's another time … probably another blog.
Daniel: Haha … well, when we join our first MLM company, we tend to be very emotionally invested in the company. Everything is brand new and exciting for us. It is the first time you write new goals, the first time you invite, the first time you build a law, etc. Because of all these "first" experiences, we develop a strong connection to these memories. These attachments tend to be more based on emotions than logical or rational thoughts. When you are young and in your first relationship it can sometimes be dangerous. You can choose to ignore signs of danger or problem because you want to believe that you really are in love. They say that love makes you blind and I think sometimes it is the emotional connection that sometimes compromises our logical or rational judgment.
sK: … so you think it's wrong to be emotionally connected to your first company? Isn't that part of the engagement?
Daniel: No, it's NOT wrong to have a sentimental value for your business, but it will be a problem when it prevents you from making good business decisions. I'm sure it would be a no-brainer, but most wouldn't want to see an executive in a larger company make big decisions for the company when they are emotionally compromised or have a partial interest in something. The first "breakup" will always be the most difficult for the most! I know it was for me. I thought my world would be doomed when I first broke up with my "girlfriend". Sooner or later life will show you that there is more out there. Likewise, you should never blindly turn an occasion or overlook it simply because of an emotional or sentimental connection to something they believe to be true love. Separate the emotional attachment, and look at it as just a business proposal.
sK: Tell us more about how it was when you left your first opportunity?
Daniel: When I left my first company and a large downline organization (after building it for almost 4 years), it was a very painful and scary process. It felt like going out into the dark or into the unknown. After taking a lot of time to study and study my other company, it was a slow but safe transition to the new company. Sure enough, I do not regret my decision, and as a business, it was a complete success. Like relationships, after each break you become so much more wise and experienced. You learn what you liked about your significant other, and what you dislike. That information will serve you well when you are looking for a new girlfriend.
sK: I am an advocate of analogies … continue!
Daniel: … you're already ready for what to expect. The same goes for network marketing. I made a large number of mistakes in my first company but I took all the knowledge, experience and wisdom gained from my first company and applied it to the other company. I assured myself to clear some of my past mistakes and improve the old one, it's a refinement process.
Is Daniel ready to get back in the middle?
sK: I think it is such a big decision …. what do you personally look for when choosing a primary opportunity?
Daniel: It really is a lot I think when looking for an opportunity. There is also no formal science behind the process.
sK: Okay, give me a 5-6 aspects that you consider in a new company.
Daniel: First and foremost, you are looking for the simple but important basics: 1) If the company is legitimate 2) If they have a strong list of assignments or vision 3) they have a marketable and credible product 4) Company law and background 5) how is the time for this company 6) the compensation plan.
sK: Simple yet …
Daniel: These are just some of the checklists I go through when looking for a company. I do a lot of outside research on the companies I prospect. In general, I always choose from a product-based company to a service-based company, and more specifically always in the health and healthcare sector.
sK: What about the product line?
Daniel: I now also prefer a more condensed and focused product line. Coming from a company that once had 50+ products and a large catalog / price list, I realized that it would almost paralyze some of my downlines from ever learning the product line. A condensed or focal product line allows all members to quickly learn the products, but at the same time get much more concentrated efforts to market and expose a product. Some of the largest and fastest growing network marketing companies have recently been with companies that choose a condensed or focused product line.
sK: Actually, I do not agree if I think there are pros and cons of having a larger product line … but you make some valid points … how is the compensation plan?
Daniel: I'm looking for a hat trick that is lucrative, but also fair. I always tend to believe that the BINARY plan is the simplest of the basic types of comp. plans to build. The basic logic is: if you can't build 2 legs you can't build 3 or 4. Then I really look at the company's timing and growth cycle. Is this product or company saturated and over exposed? Is this business a start? Most homepages have a greater risk of failure, but a company that is too old should not have an opportunity to remain in it. Therefore, it is so important to find a company that has a good balance between stability and novelty.
sK: … well because we are on the subject … the word on social network "street" is that you are officially "back" in the game. I heard you just filled in an application for a new opportunity. Talk about a tour sponsor (whew)! Without going into the obvious question … what are you most excited about and what is an aspect of this business that you will never be comfortable with?
Daniel: Hahaha … I guess the word gets out quickly. Two weeks ago I started sending very vague Facebook status updates that I was looking for opportunities in network marketing. Then, a post was invited about "myself" that met me for a meeting, it was inevitable that it led to lots of post comments, inbox messages, emails, texts and phone calls.
sK: What did they say or asked?
Daniel: … people offer deals, incentives, or just pitching me on why I should take a look at their business. Anyway, so yes, after an intensive search process, I can proudly say that I have found a new home to build with. Ironically, I also received blessings from some of the best officials in my previous company who would only praise the company I chose … and yes, my sponsor is quite happy. There is nothing they can say or do to "sell" me to a company. The only thing they can do is present the information I requested. It is up to me to be "sold" or not.
sK: So then you wrote?
Daniel: I signed up and started building a team again. The difference now is that I do this part-time (as I answered earlier). It will also prove so many that you can STILL build an economically rewarding business only from a part-time engagement, as long as you are serious!
sK: How excited are you?
Daniel: I'm just happy to come back in the excavations and build something BIG again. It is exciting to see the excitement generated by the fact that I just come back. I really have to admit that I am the happiest guy in the world. I have so many supportive and loyal downlines that I cannot even express with words. Their encouragement and support is probably the main reason I still come back for more. I am happy to see what we can do with the new choice of vehicle, because I think it really is the greatest opportunity the industry has seen so far. The growth of this company is second to none.
sK: What about the second part of my question, which part of MLM will you never be completely comfortable with?
Daniel: The only one I will never be completely comfortable with is knowing that not all my downlines will always be with me. I always miss my old team members and those who have no longer chosen to run network marketing. I miss the people from the old companies who chose to stay or were just sideways.
sK: Are you ever considering returning to one of the companies you have previously done?
Daniel: Who knows it could happen, but honestly I think it's doubtful. I did not make an irrational or emotional decision. It was a long process to do. Plus I left partly because I feel strongly that the "opportunity" that was once there was no longer there. It has no reflection on the quality of the company or its products.
The Numbers: A Candid Look In Danys Blueprint Of Immediate Advancement In His New Opportunity. When is the last time you were detailed to achieve your goal?
sK: As of today (during this interview) … has it been about a week since you officially started …. how safe are you coming back to an elite status in this new company?
Daniel: Umm … my current genealogy shows about 800+ downline currently in the system, most of which have been "power-legged" to give maximum support and incentives for my team members. I just started building my second leg now and my iPhone has killed me in the middle of the day every day last week.
sK: Pshh … 800 new downline in about a week? It's okay I guess … (insane sarcasm obviously).
Daniel: I think we have a good start! There I finally end up in this company, I do not know. I can tell you that it will be exciting in some way!
If history and track record become true, Daniel will be back on top in this latest venture.
sK: How do I check back with you later this year? Daniel, I know it has been incredibly busy for you the last few days, and I'm sure you haven't got much sleep. I appreciate that you share with me and my readers some incredible insight, value and knowledge …. Good luck to friend in this next chapter.
Daniel: Sure thing Soomin! Let's not be strangers!
Thanks for sharing,